Many companies are migrating to the cloud, but they have to navigate various complexities and avoid a few “gotchas” along the way. The “work from anywhere” trend accelerated by the pandemic last year has become the new norm for many businesses, and it’s leading to an explosion of cloud adoption. Analysts estimate that 90% of enterprise customers are looking to the cloud for calling and other unified communications (UC) infrastructure. There are undeniable benefits of migrating calling and collaboration to the cloud, but you’re missing out if you’re not integrating these solutions and other business apps. Consider the following example: A collaboration team works in the same document via a file-sharing application, and they want to update other contributors. The app sends notices via email and connects with calling, messaging and meeting apps from three vendors. Each contributor is forced into an endless cycle of context switching between three or more applications while actively collaborating on the project. Sadly, this is the norm for many companies.