In the blink of an eye, digital transformation leapt from to-do list item to daily lived reality for most companies. A global pandemic and its attendant business, social and personal consequences changed everyone’s plans, big and small. Ready or not, companies responded to a culture of social distancing by creating virtual workplaces on the fly. Suddenly the conceptual challenges of a digital business – access, resources, process, security considerations – have become extremely tangible. We collectively experienced a decade’s worth of technology adoption and business strategy executions in under two years. In the process, we have learned that digital business transformation is the ultimate challenge in change management because it impacts industry structures and strategic positioning—not to mention every task, activity and process within the organization.
Tina McNulty is Chief Marketing Officer at Presidio, where she leads data-driven marketing strategies that fuel growth and strengthen client relationships. With over two decades of experience in B2B technology marketing, Tina specializes in leveraging data analytics and AI to create high-impact brand and demand campaigns that drive measurable results.
Before joining Presidio, Tina held senior marketing leadership roles at ScienceLogic, ECI, BitSight, and BMC Software, where she consistently delivered revenue growth through innovative demand generation and strategic brand positioning. She’s recognized for building high-performing teams and transforming marketing operations through analytical rigor and creative strategy. Tina holds a Bachelor of Arts in International Studies from SUNY Brockport.
