In the blink of an eye, digital transformation leapt from to-do list item to daily lived reality for most companies. A global pandemic and its attendant business, social and personal consequences changed everyone’s plans, big and small. Ready or not, companies responded to a culture of social distancing by creating virtual workplaces on the fly. Suddenly the conceptual challenges of a digital business – access, resources, process, security considerations – have become extremely tangible. We collectively experienced a decade’s worth of technology adoption and business strategy executions in under two years. In the process, we have learned that digital business transformation is the ultimate challenge in change management because it impacts industry structures and strategic positioning—not to mention every task, activity and process within the organization.
Brid Graham is the Senior Vice President of Presidio Europe & APAC. Brid is responsible for driving Presidio’s IT Services, Solutions Business and IT Procurement Business including the company’s Apple Practice. Her teams design and implement innovative solutions that support business transformation, enabling clients to scale in Europe, Middle East and Africa and Asia Pacific. Brid joined the company in 2001 as an Account Manager at Arkphire and has since then has held a variety of leadership roles