]In Part 1 of our series, we unpacked why so many organizations struggle with content operations, buried in assets but blocked by disconnected systems and manual workflows. In Part 2, we introduced the Presidio Resonate architecture and how its simplified, cloud-native design helps teams ingest, enrich, search, and publish content in one seamless flow.
Now in Part 3, we’re looking at how that same architecture flexes across industries to deliver both operational efficiency and monetization opportunities without the complexity.
Let’s walk through how this works.
A Simple Flow That Powers Complex Organizations
At the heart of Resonate is a flow so simple, it belies the powerful things it can do:
First, your content – video, audio, documents, even raw feeds – is ingested into Resonate. You don’t need to reformat anything or wait for IT. You just drop it in.
Next, AI agents automatically enrich your content. They tag players, speakers, logos, brands, topics, emotions, and pacing. All this metadata is stored in a graph database, enabling fast, intelligent search across formats.
Then comes the magic: you can ask a question: “Show me every buzzer-beater made on a Friday night with our sponsor visible” and Resonate finds it. Instantly.
Finally, agents assemble and activate your content, generating clips, reels, or packages that are ready to publish across platforms. No editors, no render queues, no delays.
This framework accelerates your workflows and unlocks your content’s real value.
Real World Use Cases and the Impact They Deliver
A sports team uses Resonate to produce region-specific highlight reels with local sponsor overlays. What used to take six editors now takes one click. Thus reducing production costs by up to 80% and enabling monetized content to go live in under 10 minutes.
A national broadcaster taps into its archive to enhance storytelling with contextual throwback footage. With Resonate’s semantic search, what used to take hours now takes seconds. New ad packages can be spun up quickly and viewer retention on long-form features increases.
A university athletic department creates NIL-ready content automatically, packaging highlights and interviews to support student-athletes. This enables compliance with emerging policies while reducing editing time by 75%.
A publishing house uses Resonate to manage cross-format content like video clips from interviews, audio pull-quotes, and article drafts. Clips are instantly ready to create digital packages for multi-channel distribution. That single-source reuse approach improves content output by 3x while lowering turnaround times.
A global brand scales marketing efforts by localizing content automatically. Resonate identifies assets with high performance in one region and adapts them for others. Teams report a 50% reduction in campaign launch timelines and a 2–3x increase in content reuse.
A media production team runs sponsor-friendly short-form packaging at scale using Resonate’s Agentic AI. With frame-level metadata and automated ad compliance, branded content is pushed to market in record time, driving programmatic ad revenue with greater efficiency.
These aren’t hypotheticals. These are real metrics achieved by simplifying and unifying content workflows through one architecture.
From Patchwork Tools to Purpose-Built Platform
Most teams are stuck in the patchwork: five systems, ten manual processes, and constant workarounds. Resonate replaces that with a single, extensible platform that:
- Speaks to your CMS, MAM, and social tools
- Makes content searchable across types and timelines
- Automates repetitive tasks with intelligent agents
And critically, it creates new paths to revenue:
- Dynamic ad overlays triggered by scene-level metadata
- Personalized content delivery by fan, region, or audience type
- Archive repackaging for OTT, FAST, and paid licensing
Why It Matters
In Part 1 of our series, we talked about why content operations are broken. In Part 2, we introduced the simplicity of the Resonate architecture. Now in Part 3, we’ve shown how this platform applies to your world – sports, media, publishing, education – and turns complexity into clarity.
When you accelerate your workflows, you create new opportunities to scale, connect, and grow.
Want to see how it works for your team? Join us at NAB NYC 2025 to explore Resonate live – or reach out to schedule a private demo.
Your content doesn’t just need to be managed. With Resonate, it becomes an engine for growth.
