When most media and entertainment organizations think about using AI for content, they imagine something small – a plug-in to transcribe a video or generate a quick caption. Helpful? Sure. Transformative? Not even close.
Real transformation doesn’t come from plug-ins. It comes from platforms.
That’s the idea behind Presidio Resonate. Leveraging AWS Media Lake, Resonate acts like a full-scale production truck, but entirely in the cloud. It ingests, enriches, indexes, packages, and distributes content across video, audio, documents, and more. And it does all of that without custom code, duct-taped integrations, or months-long build cycles.
If you’re tired of piecing together workflows or waiting on IT to wire it all up, Resonate was built for you.
Resonate = Simplicity, Speed, and Scale
At its core, Resonate is designed to help content teams move faster and focus on storytelling rather than tech headaches.
Media Storage That Just Works
Everything starts with Amazon S3. Whether you’re uploading a raw camera feed, an audio interview, a Zoom recording, or a 200-page document, it’s automatically stored and accessible. There’s no need to worry about formats, permissions, or durability. It’s handled for you.
Automated Metadata Enrichment
Once content is in, Resonate gets to work. Video is analyzed by AI models for scenes, logos, players, and movement. Audio is transcribed, separated by speaker, and evaluated for tone and sentiment. Documents are read, parsed, and broken down into searchable chunks.
But here’s the real magic: Resonate doesn’t just tag content -it connects the dots.
For example, you can ask:
“Show me every time our CEO talked about sustainability, in a video where our logo is visible.”
Resonate will find it – even across formats – because it stores relationships, not just keywords. This capability is powered by Amazon Neptune, a graph database that enables semantic search across audio, video, and text.
Agentic AI: Your Personal Content Team – Only Faster
Imagine having a team of specialists: one person cutting highlights, another assembling reels, another handling brand compliance, and another summarizing long videos into clips.
That’s exactly what Resonate’s agentic AI pipeline does.
Each Agent is built for a specific task:
- One scores the best moments.
- One assembles short-form reels on command.
- One identifies brand exposure.
- One summarizes documents or long-form videos.
Together, they execute workflows like: “Give me a 60-second hype reel of every three-pointer made in the last five minutes of each game this week, framed for sponsor visibility.”
And the best part? You don’t have to build this logic yourself. It comes ready to go
The API & Access Layer: Why It Matters (Even if You’re Not Technical)
Think of the processing pipeline as the engine. The API layer is the key that unlocks it.
Resonate integrates with your existing systems – CMS, social publishing tools, OTT platforms, internal search portals – without requiring deep technical skills.
Even if you never touch the API, here’s what it saves you from:
- No more downloading/uploading across tools
- No more “finalfinal_v2_revised.mp4” email threads
- No more manually editing clips for each platform
Want to push a highlight to TikTok, a branded thumbnail to Instagram, and an archived version to your media library? Click. Done.
Why the Resonate Architecture Is Different
Other platforms give you tools. Resonate gives you a turnkey system. It includes:
- Pre-built pipelines for audio, video, documents, and images.
- Multi-modal search across everything (thanks to GraphDB).
- Smart agents that automate the heavy lifting.
- A simple UI and plug-and-play architecture to make it all usable.
You’re not reinventing your workflow—you’re freeing it from the clutter.
What It Means for You
Resonate isn’t just another software add-on. It’s a faster, smarter, and more profitable way to do what you’re already doing – without the manual grind.
Coming up next:
In our next blog, learn how Resonate flips the content model, turning your archive from a cost center into a monetization engine.
Want a preview? Clich here to book a demo with me at NAB New York.
