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How Digital Transformation Drives New Revenue Opportunities

The advent of social, mobile, analytics, and cloud technologies is triggering digital transformation by fundamentally altering how companies communicate, sell, and operate. How can your organization capitalize on the opportunities?

by Vinu Thomas, Monday, 14 Nov 2016

At its core, digital transformation asks the question: How can I use technology to drive a better business outcome – one that benefits customers and employees and can be tied directly to a revenue stream?

Every industry vertical is now seeing the impact of digital transformation. Success starts with a leadership culture that is willing to evolve with its customers by investing in new technology, processes, and business models that drive more value to both employees and customers. Companies that are embracing the opportunity are attracting new customers and enjoying new revenue streams faster than the competition.

Forward-thinking CEOs and CIOs are asking how they can use technology to improve their brand, increase their customer base, and boost revenue. The answer is to digitally enable their offerings with appeal across generations, across platforms, and across channels. For example, a county CIO recently engaged with Presidio to leverage cloud and omni-channel experiences for county constituents. He believed that by digitally enabling the county with smart WiFi and apps that enhance communication, millennials would be more attracted to the county as a place to live and work. Digital capabilities can also win organizations new revenue streams and open up new services offerings. For example, a media customer engaged Presidio to develop new revenue streams using data lakes and analytics to enable vast amounts of content targeted to audiences based on their interests.

The fact is, companies that resist evolving with their customers are putting their businesses at risk. A new generation of customers is here, and if you don’t stay ahead with the apps, tools, and digital experience that will attract and retain them, you’ll be left behind.

Indeed, resistance to change can be a death knell. Take Blockbuster, for example. This company was at its prime when Netflix was launched as a disruptive startup. Now, Netflix is a $28 billion enterprise and Blockbuster is gone. So what happened? Blockbuster was very resistant to change. Comfortable with their healthy revenue stream – mostly generated by late fees – the chain saw no immediate need to evolve to a new revenue subscription model.

Has your organization laid the foundation for a successful digital transformation? Our customers trust us to deliver the entire lifecycle of services to help them migrate from legacy to next-generation digital solutions. We have 1,600 engineers who have assisted almost 7,000 companies, organizations and governments, to manage all aspects of their customer journey to digital transformation – from advanced consulting, assessment, design, and architecting to implementation and ongoing managed services.

Instead of looking at today’s digital technology as simply a way to improve business processes, are you looking at digital transformation as an entirely new way to do business?

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Presidio is a leading North American IT solutions provider focused on Digital Infrastructure, Business Analytics, Cloud, Security & Emerging solutions. We deliver this technology expertise through a full life cycle model of professional, managed, and support services including strategy, consulting, implementation and design. By taking the time to deeply understand how our clients define success, we help them harness technology advances, simplify IT complexity and optimize their environments today while enabling future applications, user experiences, and revenue models.
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