In an era of digital innovation, companies are looking for ways to leverage digital technology to attract more customers, generate new revenue streams and provide enhanced services – faster than the competition. Increasingly, a seamless digital experience is at the heart of successful digital transformation, both inside and outside the organization. Presidio has defined the four pillars of digital transformation as:
A New Customer Demands a New CIO
Consider call centers, for example. In response to the needs of a new generation, legacy voice solutions are giving way to an omni-channel customer experience that offers multiple touch points encompassing social media and digital technology while using artificial intelligence to augment live agents.
In fact, CIOs and CEOs who are not working on digitally transforming their business are already losing ground to the competition. That’s why the role of the enterprise CIO is changing. More than an IT professional, today’s CIO knows how to use technology to advance business strategy and solve specific business problems cost-effectively. As part of the executive team, the digitally-focused CIO leverages technology to boost revenue streams and improve processes, underpinned by a connected, secure, cloud-enabled infrastructure.
Digital Transformation: Where to Start?
Of course, it’s not always easy to move from legacy applications to next-generation digital capabilities. Many companies start with a digital readiness assessment, which helps you evaluate your current business models and determine how digital technology can be integrated to create improvements.
Companies are assessing:
Where the Digital Trail Is Headed
Companies are now asking the following questions:
Presidio helps clients digitally transform their businesses and operations. Engaging your customers and constituents across generations, platforms and channels is at the heart of everything we do.