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Presidio Grows Portfolio — And Customer
Base
By Jennifer Bosavage, VARBusiness
12:00 AM EDT Mon. Apr. 30, 2007
From the April 30, 2007 issue of VARBusiness
The M&A fervor continues as $216 million (2005 revenue) solution
provider Presidio Networked Solutions (2006 VARBusiness 500 No.
150) has combined forces with Atlantix Global Systems and (Solarcom
(No. 111). The $800 million triad will be called Presidio, and the
two acquirees will be subsidiaries. Each will keep its president
and its own profit and loss statement. The combined entity will
offer customers a comprehensive portfolio of solutions.
When all is said and done, Presidio will be run by experienced
local management teams, says Rudy Casasola, divisional president
of Presidio Networked Solutions, Greenbelt, Md. The new entity's
largest "piece" is the network division, and the entire
company will serve commercial, enterprise, education and government
(federal, state and local) customers.
The newly formed company is positioning its offerings as focused
on "life cycle solutions for advanced technologies." That
means Presidio is hoping to offer clients cradle-to-grave network
solutions, emphasizing unified communications (including VoIP),
security, wireless, optical, telepresence and storage, as well as
supporting network architecture, systems architecture and Microsoft
infrastructure solutions.
"We're experts in the VoIP space, and our customers know
that," Casasola says. "Our advanced technology business
is growing at 37 percent. That includes wireless, more applications
to provide different layers of security and VoIP." So, with
Presidio Networked Solutions as the network lead, Atlantix and Solarcom
will be well-positioned to support the customer base.
Atlantix, which provides asset management to customers, is one
of the industry's largest resellers of midrange computer hardware.
When a Presidio customer wants to upgrade its phone system, it can
basically trade in its old one through the Atlantix subsidiary.
"Clients want you to take their old PBXes off their hands,"
Casasola says. "We can help them move to VoIP, and they can
get a credit for old equipment, which is sold to other companies
through Atlantix." In a sense, this is a high-tech version
of a recycling-reuse program.
That equipment is then processed through Atlantix's engineering
and refurbishing center, and is turned around and sold to other
customers. Atlantix's considerable buying power, combined with the
fact that the systems are preowned, means it can offer the refurbished
hardware to customers at a savings. The company is not locked into
one manufacturer or family of systems, allowing it the flexibility
of providing the best possible solution, Casasola adds.
"Asset management allows us to give value to clients for
old equipment," he says. "And having Solarcom means we'll
have customized financing options available for all solutions."
Solarcom is part VAR, part financing company. Created in 1976,
it started as an IBM midrange systems reseller and gradually broadened
its vendor base to include strategic partnerships with the major
IT manufacturers and best-of-breed specialty firms. Today, Solarcom
represents Cisco, EMC, IBM, Microsoft, NetApp, Nortel and Sun, among
others. The company expanded into financing and grew last year into
a $315 million solution provider.
As far as Casasola is concerned, Solarcom represents the final
piece of the puzzle. Customers that come to Presidio for a solution
can trade in old equipment (or buy refurbished hardware) and explore
financing options, including leasing, to help them grow their businesses.
Most important, he says, this value-added style of life cycle management
helps Presidio keep customers satisfied.
"We don't manufacture anything," Casasola says. "Customer
satisfaction with our services is huge for us. It takes a long time
to build a reputation, but you can lose it overnight. We're particularly
proud of our Cisco customer satisfaction score, which is 4.6 out
of 5."
Engineers with certifications from Presidio's vendor partners
make up more than 40 percent of the company's workforce. More than
half of its customer base consists of Fortune 5000 players, and
the company supports a number of major federal agencies, including
the Department of Homeland Security, Department of Commerce, Treasury,
Air Force and Navy.
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