Baseball Team Champions Technology and Scores Big Win with Fans

Cisco

Tampa Bay Rays increase ticket sales and fan loyalty using Cisco Unified Communications and Cisco Smart Business Portal

EXECUTIVE SUMMARY: TAMPA BAY RAYS
● Sports
● Saint Petersburg, Florida
● 400 Employees

BUSINESS CHALLENGES
● Outdated technology infrastructure could not support rapid organizational growth
● Sales agents lacked visibility into fan history, limiting ability to sell tickets and build customer loyalty
● Highly mobile workforce was hampered by inability to easily reach people and access information

NETWORK SOLUTIONS
● Cisco Smart Business Portal provides call center agents with complete view of the customer
● Cisco Unified Communications solutions improve call handling and agent productivity
● Cisco wireless solutions, Extension Mobility, and Unified Presence help mobile workforce stay connected

BUSINESS RESULTS
● New call center helps agents increase sales by 200,000 tickets, and ticket service complaints have dropped 85 percent
● Promotional opportunities have increased 70 percent
● Monthly telephone costs incurred by remote scouts have dropped 40 percent

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